Steel's Clean Little Secret...

With climate change policy an important topic on Capitol Hill, the American Iron and Steel Institute (AISI) is kicking off the second year of its New Steel Campaign with the steel industry’s Clean Little Secret: steel is the most recycled material on the planet, and America’s steel industry has already reduced emissions to levels well below Kyoto standards.

“The educational campaign was launched in May 2006 as America’s steel industry recognized a need to inform policymakers of the advanced technologies and reduced environmental footprint that characterize today’s globally-competitive industry,” AISI President and CEO Andrew G. Sharkey, III, explained. “An underlying message of the campaign,” Sharkey said, “is this: given equal opportunity to compete, America’s steel industry can take on any steel sector in the world. But that requires other nations to abide by the same set of environmental rules. A premise of the campaign is that as policymakers understand the modern profile of America’s steel industry, they can better shape sound public policy that recognizes steel as a strategic industry to America’s national and economic security.”

The 2007 campaign will run in radio, print, transit and online advertisements around the D.C.-Metropolitan area.

The Clean Little Secret points out that “Three-fourths of all American steel ends up recycled into new products, part of the steel industry’s comprehensive environmental commitment. Over the past decade, American steelmakers have reduced the energy required to produce one ton of steel by 28 percent – and we’ve already reduced emissions to levels well below Kyoto standards.” New ads will be unveiled throughout the year.

• LINK: Steel's Clean Little Secret Campaign Page
• PDF: Steel's Clean Little Secret Ad (Low Resolution)
• VIDEO: Steel's Clean Little Secret (Quicktime Video)
• AUDIO: Steel's Clean Little Secret (Quicktime Audio)